Using silkscreen printing techniques to create custom apparel is something every car dealership should look into. It helps project a more professional front and adds to the branding around your dealership. Here is a look at some of the marketing benefits it also offers.
A stronger identity
Creating a stronger identity is important for a car dealership. With employees wearing and giving away branded items like hats, hoodies or t-shirts you can create that identity and reinforce your logo and branding. Being consistent with your marketing and branding is important. The logo on the garments needs to match the logo you use elsewhere. When employees wear it or when customers wear it after having won it or had it given to them, they are advertising for you at community events, down the street, in stores and so on. The logo becomes something that is familiar and builds trust.
Using customized garments with screen printing means people have a visual cue that prompts them to think about and identify the logo or name. This encourages the impression in their mind to last for longer and over time leads to people having better brand recall because you are more memorable to potential customers. When they need a car or a service they will think of you. It is also a great way to build a sense of team spirit between employees and is a way for them to be loyal to the logo and the company. Customers have a better experience when staff are happy and loyal to the dealership. Leveraging custom garments as a key branding tool is an essential move to stand out from other similar businesses.
Better visibility
Customized apparel turns anyone wearing those shirts or such into a walking advertisement. You can improve how visible you are with minimal investment and time. It is not just limited to inside the dealership, anywhere they go in the silkscreen printing hoodie, hats, shirts or such they are representing and marketing the dealership. It is important though that every employee knows that when they are wearing the branded apparel they need to act in a consistent and positive way. They need to make a good impression to reinforce the branding so that when they are noticed and their branded clothing is noticed it is in a good way. Encourage them to be aware that when wearing that apparel, it might generate interactions and conversations with others about the dealership and that needs to be handled well.
Improves professionalism and customer perceptions
In this industry, things are very competitive. It is vital to show customers how professional you are, that you are trustworthy to shape their perception of you as the one to come to rather than your competition. The custom apparel from screen printing can really help with that. Customers perceive you as being more professional, having a good eye for detail, and even that you offer better quality when it comes to not just customer service but also your services and products. Branded apparel makes people coming feel reassured that you are credible and reputable.